What Happens After the Open Home Is Where Most Agencies Drop the Ball
An open home generates a burst of genuine interest in a single afternoon. What happens in the days after usually decides whether that interest turns into an offer, or quietly cools while a paper sign in sheet sits in someone’s car.
Why this keeps costing you
Manual sign in sheets are slow to process and even slower to follow up on, and by the time someone gets around to calling every attendee, several days have often passed — long enough for a genuinely interested buyer's attention to move on to another listing.
How we build it
Each listing gets a unique QR code that, when scanned, opens a short mobile form capturing contact details and an interest level rating, and writes a lead record directly into the CRM the moment it is submitted — no manual data entry from a paper sheet afterward. A segmentation rule keyed on the stated interest level determines which follow up sequence fires: high interest attendees get an outbound call attempt within hours, moderate interest gets an SMS and email sequence, and every path generates an automatic task for the listing agent so hot attendees are never left waiting on someone remembering to check the sign in sheet.
What this looks like once it is running
- 1QR code check in, replacing paper sign in sheets entirely
- 2Instant digital lead creation the moment someone checks in
- 3Automated same day follow up across voice, SMS, and email
- 4Interest level segmentation that drives different follow up paths
- 5Automatic task creation for agents on the hottest attendees
Follow up completion rates run far higher than manual calling lists ever achieve, and the time between attendee and second viewing or offer shrinks dramatically.
For more details, click the relevant case study link below.
View Collings AI case studyCollings AI CRM — Mobile OFI Register
This is the Mobile OFI Register feature inside Collings AI CRM: QR code check ins at property inspections with instant lead creation and automated follow up task generation, live in production alongside the platform’s broader 90 percent lead automation rate and sub five minute response benchmark.
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Want this one built for your business?
We will walk you through the architecture, what it takes to integrate with your systems, and a realistic timeline — before anyone signs anything.